FRUiTS x Remilia
| FRUiTS x Remilia | |
|---|---|
 | |
| Type | Ongoing collaboration series |
| Opening | January 12, 2024 |
| Location | Japan, South Korea |
| Organizer | Remilia Corporation, FRUiTS Magazine |
FRUiTS x Remilia is an ongoing collaboration between FRUiTS Magazine and Remilia Corporation, originating in early 2024. The series encompasses pop-up exhibitions, NFT drops, and a recurring rave circuit across Tokyo and Seoul.
Background
FRUiTS Magazine was founded in 1997 by photographer Shoichi Aoki to document the street fashion of Tokyo's Harajuku district. The magazine became a primary record of the gyaru, lolita, prep, hypebeast, and broader Harajuku scenes throughout the late 1990s and 2000s. In 2017, Aoki paused publication, stating there were no more cool kids on the streets worth photographing.[1]
Remilia Corporation's flagship NFT project Milady Maker drew direct aesthetic inspiration from the FRUiTS archive — particularly the subcultural archetypes documented in the magazine's photographs. The collaboration with FRUiTS frames the relationship explicitly: Remilia revealed that the cool kids had moved online.[2]
FRUiTS MiLADY
In January 2024, Remilia and FRUiTS Magazine launched FRUiTS MiLADY, a collection of six 1/1 NFT figurines, each styled in outfits drawn from the FRUiTS photographic archive from 1998 to 2003. The collection was conceptualized by Charlotte Fang in collaboration with Shoichi Aoki, with art direction by Yuyu Jin and 3D modeling by Kirachew.
The pieces were auctioned during a pop-up show held January 12–14, 2024 at DIG SHIBUYA, as part of the DIG SHIBUYA 2024 art festival and the Proof of X exhibition. The same event also featured Kagami Academy, a 33×44 pixel NFT collection of eight dessert-themed characters.[3]
Capsule collection
On January 18, 2024, Remilia Corporation announced the FRUiTS x REMiLiA Capsule Collection, a line of co-branded merchandise available through FRUiTS Magazine's shop at fruitsshop.theshop.jp (Japan) and store.remilia.org (rest of world).[4] Items in the collection included:
- FRUiTS x REMiLiA hoodie
- FRUiTS x REMiLiA tote bag
- Milady Bear Ears Cap (cubby cap)
- Holographic stickers
Event series
The FRUiTS x Remilia rave series began in Seoul in April 2024 and has expanded across both South Korea and Japan:
- FRUiTS x Remilia Rave: Seoul, April 2024 — April 5, 2024; Seendosi, Eulji-ro, Seoul
- FRUiTS x Remilia Rave: Seoul, September 2024 — September 5, 2024; ACS.KR, Eulji-ro, Seoul
- FRUiTS x Remilia Rave: Shibuya, February 2025 — February 9, 2025; Saloon, Ebisu-Nishi, Shibuya-ku, Tokyo
- FRUiTS x Remilia Rave: Tokyo, January 2026 — January 17, 2026; Ohjo Building, Kabukicho, Shinjuku, Tokyo
See also
References
- ↑ "FRUiTS x REMiLiA". Scatter.
- ↑ "FRUiTS x REMiLiA". Scatter.
- ↑ "FRUiTS x REMiLiA". Scatter.
- ↑ January 18, 2024. "FRUiTS x REMiLiA Capsule Collection NOW LIVE". Remilia Corporation. via X.