Fortnite Balenciaga
| Fortnite Balenciaga | |
|---|---|
 | |
| Collection | Redacted Remilio Babies |
| Category | Shirt |
| References | Balenciaga x Fortnite collaboration (2021) |
| Count | 148 |
| Rarity | 1.48% |
Fortnite Balenciaga is a shirt trait in the Redacted Remilio Babies NFT collection, depicting apparel from the collaboration between Balenciaga and Epic Games' Fortnite, announced in September 2021.
Background
In September 2021, Balenciaga under creative director Demna announced a collaboration with Fortnite, the popular free-to-play battle royale game developed by Epic Games. The partnership included in-game cosmetic items styled after Balenciaga designs — including character skins wearing Balenciaga's Triple S sneakers and apparel — as well as a physical collection of Balenciaga clothing bearing Fortnite branding, sold through Balenciaga's retail channels.[1]
The collaboration was notable as one of the most high-profile instances of a luxury fashion house partnering with a video game, blurring the distinction between digital cosmetics and physical luxury goods in a manner consistent with Demna's broader practice of collapsing categories between high fashion and mass culture. It generated significant press attention and discussion about the direction of luxury branding in the era of gaming and metaverse aesthetics. The collaboration also connected to Remilia Corporation's own engagement with gaming culture and internet aesthetics.
See also
References
- ↑ "Balenciaga". Wikipedia.