Down the Milady Maker Rabbithole (2022)

Illustration accompanying the original DaikonDaikon article, 2022.

Down the Milady Maker Rabbithole (Japanese: 「Milady Makerラビットホールに潜る」) is a 2022 longform investigation by the anonymous Japanese blogger DaikonDaikon, published on August 27, 2022. Appearing shortly following the Milady Cancel controversy, it is one of the first serious investigative efforts to map the subcultural and philosophical underpinnings of Remilia Collective and Miya—and, despite the language barrier, a more authentic piece of journalism than contemporary English-language treatments.

Overview

The essay traces Milady Maker from its August 2021 launch through the 2022 moral panic, framing the project as a labyrinth of NFT culture, accelerationist theory, occult fascism, and participatory performance art. It blends reportage, close reading, and link-archaeology across forums and micro-sites, offering an early “field guide” to the Remilia mythos.

Publication and Context

Published on daikondaikon.blog.jp (August 27, 2022), the piece addressed Japan’s growing interest in global NFT culture while translating Western meme-politics and net-art discourse into a Japanese intellectual idiom. Its table-of-contents structure mirrors imageboard investigations and early web “web-ring” ethnographies.

Structure

• I. What is Milady Maker? — Remilia origins; FRUiTS/Harajuku lineage; “Milady posting”; early controversies (SS ranking; “Treblinka” tee).
• II. Introduction to Kali Yuga Fascism — Hindu cosmology; Evola/Devi; “Kali/ACC”; meme diffusion; BAYC/Yuga Labs parallels.
• III. Discovering the Kaliacc Network — Sites (zyg.edith.reisen, soma.cx, exoscience.net); figures (Sunny/Ariosophy; Reiko; Bronze Age Pervert); Lain/systemspace influences; evidentiary limits.
• IV. The Kaliacc Cult — Instagram “cancel”; anorexia-cult framing; counter-claims and debunk threads.
• V. What was Miya? — Summary of Fang’s 2022 essay positioning Miya/#KALIACC as distributed net art (post-authorship, identity dissolution, trolling-as-praxis); excerpts from kaliacc.org “Eulogy”; comparison to Serial Experiments Lain and “Network Spirituality.”

Interpretation

While journalistic in posture, the article treats Remilia as an avant-garde experiment in digital religion rather than a mere NFT brand or scandal. By situating Miya within accelerationism, anime subculture, and meme studies, it reframes the controversy as mythopoetic internet theater.

Reception

Within Remilia-adjacent circles, the piece became the canonical non-English primer—praised for outpacing English-language coverage in accuracy of subcultural texture and theoretical framing. Among Japanese readers, it circulated as both exposé and ethnography of “Western weird internet,” helping localize the Remilia discourse beyond tabloid narratives.

Significance

• Earliest non-English synthesis to seriously interrogate Remilia/Miya’s philosophical substrate, cited as the first rigorous investigation overall.
• Demonstrates how esoteric accelerationist and cyber-occult ideas globalized through NFT culture and imageboard praxis.
• Prefigures later reassessments of Miya as distributed performance art by documenting contemporaneous sources that English media largely flattened or misread.

References

• DaikonDaikon. 「Milady Makerラビットホールに潜る」(Down the Milady Maker Rabbithole). DaikonDaikon Blog, August 27, 2022. [1]
• Fang, Charlotte. “Cancel Miya to me right now or I’ll fucking kill you.” Mirror, 2022.
• kaliacc.org (Eulogy page), zyg.edith.reisen, soma.cx, exoscience.net, 2020–2022 (archival).