Trucker White Rabbit
| Trucker White Rabbit | |
|---|---|
 | |
| Collection | Milady Maker |
| Category | Hat |
| References | White Rabbit Creamy Candy |
| Count | 140 |
| Rarity | 1.40% |
Trucker White Rabbit is a hat trait in the Milady Maker NFT collection, depicting a trucker cap bearing the logo of White Rabbit Creamy Candy, a Chinese milk candy brand produced by Shanghai Guan Sheng Yuan Food.
Background
White Rabbit Creamy Candy was first manufactured by the ABC Candy Factory of Shanghai in 1943, originally packaged with a Mickey Mouse illustration under the name "ABC Mickey Mouse Sweets." As Chinese national sentiment shifted in the 1950s, the brand was redesigned with a cartoon rabbit and renamed White Rabbit, becoming a national staple.[1]
The brand underwent a significant cultural revival in the late 2010s and early 2020s, expanding into collaborations with cosmetics, fashion, and food brands, and generating significant social media attention. Its distinctive packaging — featuring a jumping white rabbit with large anime-style eyes against a red, blue, and white background — became widely adopted as a graphic motif on clothing and accessories, including trucker caps, as part of a broader trend of East Asian nostalgic branding in global streetwear.