Matagonia Pullover

Milady Maker shirt trait referencing Patagonia outerwear
Matagonia Pullover
Matagonia Pullover
CollectionMilady Maker
CategoryShirt
ReferencesPatagonia, Inc.
Count156
Rarity1.56%
Patagonia Synchilla Pullover
Men's Patagonia Synchilla Pullover

Matagonia Pullover is a shirt trait in the Milady Maker NFT collection, depicting a pullover fleece modelled after the outerwear produced by Patagonia, Inc., the American outdoor clothing company founded by Yvon Chouinard in 1973. The name is a portmanteau of "Milady" and "Patagonia," consistent with the collection's broader practice of renaming recognizable brand references with an "M" prefix.

Background

Patagonia, Inc. is an American outdoor apparel company founded in Ventura, California, known for its fleece pullovers and jackets, which became widely associated with tech industry culture and streetwear during the 2010s. The brand has a history of aggressive trademark enforcement.

OpenSea incident

At some point following the launch of Milady Maker in August 2021, the Matagonia Pullover trait became the subject of a copyright or trademark complaint by Patagonia, Inc., resulting in the temporary removal of affected Milady tokens from OpenSea. The collection was subsequently reinstated on the platform after the dispute was resolved.

See also

References