Bowling Shirt
| Bowling Shirt | |
|---|---|
 | |
| Collection | Milady Maker |
| Category | Shirt |
| References | Gucci camp-collar logo-embroidered satin shirt, blue (SS20) |
| Count | 146 |
| Rarity | 1.46% |
Bowling Shirt is a shirt trait in the Milady Maker NFT collection, depicting a camp-collar bowling shirt modelled after a logo-embroidered satin shirt produced by Gucci for its spring-summer 2020 collection under creative director Alessandro Michele, in a blue colorway.
Background
Under Alessandro Michele, Gucci regularly revisited the bowling shirt silhouette — a camp collar, short-sleeved, button-front shirt derived from mid-twentieth century American workwear and leisure wear — as a format for luxury craft and archival reference. The SS20 blue satin version features logo embroidery consistent with Michele's maximal, logo-saturated approach. The bowling shirt's associations with working-class American leisure, vintage Americana, and retro aesthetics aligned with Michele's broader aesthetic project of reclaiming and elevating kitsch and subcultural garments through luxury production. The format was adopted widely in fashion communities during the late 2010s as part of a broader revival of camp-collar styles.